The Founders Blog is the side door to Jotter. We started it because the first encounter most people get with our company — a sign-up form — does us no favours. You can't tell, from a sign-up form, that the people inside are arguing about books, have noticed what publishing has done to readers and writers, and have built something to pick the lock of it.
So this is the side door. The room is already noisy. We left it open. We will publish when there is something worth publishing and not when there isn't. There will not be 10x More Content Soon. We are not building a content engine. We are setting out the chairs.
What you'll find here
Long-form essays — usually 1,500 to 2,500 words, occasionally longer. The founders and a few writers we admire, taking turns. Voice-led, occasionally argumentative, sometimes about Jotter, sometimes about the wider question of what reading is for now that everything else is competing for the same Tuesday evening. Always written by a person we trust to write a sentence.
A comment thread under every essay — louder than you'd expect, populated by the same readers and writers (the Misfits) you'd meet on the main app. If you've signed in once on Jotter, you're signed in here too — same handle, same face, same room.
A funnel CTA at the bottom of every page that says, in so many words, if the writing speaks to you, the room is already inside. It is the bridge to the main app. We do not pretend it isn't.
What you won't
AI-generated thought leadership. SEO-shaped headlines. Newsletter pop-ups that ask for your email before they've earned it. Streak counters. A man in a sandwich board. The polite hush of a curated reading nook — there is plenty of that on the internet already, and none of it is what publishing forgot to make.
The Founders Blog is what Jotter sounds like out loud. The room is already arguing — and we saved you a chair.
If that sounds like the kind of room you'd like to argue in, we are very glad you found us.
— John & Phil